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The 87th Geneva International Motor Show (GIMS) took place in Geneva, Switzerland, from March 9th to 19th, 2017. "We are The Motor show", said Maurice Turrettini, GIMS President, and numbers seem to confirm that: 126 automotive world and European premieres, 22 for the accessories sector, 180 worldwide exhibitors, supercars with over 1000 hp, zero-emission vehicles, and 900 exhibited cars...

Bridgestone, the world’s number one rubber and tire manufacturer, announces the launch of Bridgestone DriveGuard in Europe. Bridgestone’s new product, designed to be fitted on to all passenger vehicles regardless of manufacturer or model, becomes available in Europe from April 2016...

Tires are the only point of contact between vehicle and road; therefore, they play a key role in vehicle safety. Incorrect tire pressure can compromise cornering, braking and stability, preventing tire from performing its function properly...

TPMS, Tire Pressure Monitoring System is an electronic system designed to monitor the air pressure inside the tires. The European Commission has decided (with 661/2009 regulation) that all new vehicles intended for passenger transport approved since November 1, 2012, must be equipped with tire pressure monitoring systems...

Bridgestone DriveGuard is the next generation of run-flat tire technology, available from May 2014. The innovations introduced by the Japanese tire manufacturer move from the new rubber compound to the heat dissipation system and to the reinforced sidewalls (capable of supporting vehicle weight)...

Starting from 1st November 2012 all new car models to be phased in the European Community should have integrated tire-pressure monitoring systems. This obligation, adopted in the US since 2008, represents important news in terms of car safety...