1976-2016. Since Giuliano company first appeared in it, in 1976, the tire service equipment market has significantly changed. The progress and innovation in the field during this period has been impressive. Tire market evolution has driven our development, brought new challenges, increased our know-how and experience.
It is not the strongest, nor the smartest that survives, but the one who’s most adaptable to changes [Charles Darwin].Over the years Giuliano has strived to strengthen and consolidate its product image and organizational structure, seeking of being a leader in automotive equipment technologies, keeping ahead of market demand and anticipating market trends, which has now enabled our company to offer tire professionals unrivaled high performance products and cutting-edge solutions.
Innovation for Giuliano is not just a slogan but a constant commitment.Creativity, flexibility and innovation strategies have driven our growth and success over the years. Giuliano know-how and innovation have always been highly valued and appreciated by automotive industry experts, tire professionals, as well as magazines and qualified technological partners. Our most innovative products have been awarded 3 times the prestigious "Top 20 Tools" award in 2011, 2013 and 2015. Successful partnership with some of the leading players in tire industry allows us to develop high performance products and innovative solutions, dedicated both to existing products and to those under development.
PIRELLI, world icon of Made in Italy, chooses Giuliano for its R&D departments and Motorsport competitions
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