Our History

50 Years of Giuliano Automotive

1976–2026 | An Italian story. An international excellence.

Our origins: from the Motor Valley to the world
The company was born in the heart of Italy’s Motor Valley, in Emilia-Romagna, the cradle of Italian mechanical excellence.
A unique territory where passion for motorsports, craftsmanship, know-how, and innovation have melted for generations.
From a small family-run business to a global brand, deeply rooted in Italy’s manufacturing tradition.

At Giuliano Automotive, since 1976, we have been upholding the values of “Made in Italy” by designing and manufacturing all our equipment entirely in our home country.
We are proud to be part of the Motor Valley, one of the world’s most renowned regions for automotive excellence and mechanical engineering.
Innovation, expertise, and attention to detail are at the heart of our work, which has made us a recognised international benchmark in the automotive equipment sector.

Our commitment: quality, innovation, reliability
For half a century, we have been building equipment for tyre specialists, workshops, and service centres worldwide, always placing quality, innovation, and attention to detail at the core of everything we do.
Every Giuliano product is born from deep technical know-how and rigorous control of production processes.
From our first tyre changers to touchless robotic technologies, patented systems, and equipment used in the R&D departments of the world’s most prestigious tyre manufacturers and supercar brands, innovation has always been our true vocation.
We collaborate with international partners and world-class manufacturers—BMW, Mercedes-Benz, Lamborghini, Pirelli, Ferrari —who have chosen Giuliano technologies as their reference standard.

50 Years of Giuliano – Driven by passion and innovation

1976–1989 | The roots
• 1976 – Giuliano S.r.l. is founded in Correggio, in the heart of the Motor Valley and the cradle of Italian mechatronics.
• 1983 – Launch of the first product entirely built in-house by GIULIANO: the SILVER 11 tyre changer.
• 1985 – First participation at the Autopromotec trade fair, marking GIULIANO S.r.l.’s debut at an international exhibition.
• 1985 – Production of the first Giuliano vehicle lift, S25 model, expanding the product range.

1990–1999 | The beginning of global expansion
• 1990 – Entry into USA and Japan markets: the company begins its internationalisation strategy.
• 1991 – Construction of Giuliano’s first company-owned manufacturing facility in Correggio.
• 1993 – Acquisition of Maic brand of Formigine, a historic manufacturer of hydraulic vehicle lifts.
• 1997 – Opening of a second production plant in Correggio to meet growing demand with increased capacity and efficiency.
• 1997 – Completion of the first full range of Giuliano wheel balancers.
• 1998 – First international approval of the S224 tyre changer model by Bridgestone in Japan.
• 1999 – Registration of Giuliano’s first patent, marking the beginning of a new era in R&D.

2000–2010 | Technology, research, and new products
• 2001 – Launch of the first testing and diagnostic product, confirming the company’s technical expansion.
• 2003 – The complete range of vehicle inspection and diagnostic equipment receives all approvals from the Italian Ministry of Transport; export versions are certified by TÜV NORD.
• 2008–2011 – First partnership agreement in China and opening of the production subsidiary in Suzhou, to enhance global manufacturing capacity

2011–2023 | International recognition
• 2011 – Giuliano becomes an official supplier to the Italian Army – a sign of trust and technical reliability.
• 2014 – The G1 Sport model is used on international ERTS DTM / Formula 3 circuits and at the Red Bull Ring, demonstrating the high performance of Giuliano equipment.
• 2015 – The company wins the “Twenty Top Tools” award for the third time (after 2011 and 2013); Giuliano becomes an official member of ASA Germany.
• 2016 – BMW officially approves XBOSS and other Giuliano models for use in its authorised service centres.
• 2018 – Mercedes-Benz and Lamborghini officially recognise the quality of Giuliano equipment.
• 2020–2022 – Global partnership with Pirelli R&D departments; Lamborghini recommends XBOSS and includes Giuliano in its “After Sales Selected Partner” program.

2024–2025 | New facilities
• 2024 – Inauguration of the new 10,000 m² production plant in Suzhou, China, a major milestone in the international expansion strategy.
• 2025 – Opening of the new subsidiary in the United Kingdom.

2026 | Half a Century of Innovation
In 2026, we celebrate an extraordinary milestone: 50 years of innovation, growth, and passion.
A meaningful anniversary for all employees in Italy, China, and the United Kingdom, united by the same journey and shared values.
After half a century, one thing has never changed: our determination to design and build machines that make a difference—every day, all over the world.

Looking ahead: continuous research and a global vision
Over the years, the company has continued to grow, expanding facilities and production capacity to exceed 10,000 m² in Italy, alongside its international plants.
Our philosophy remains unchanged: we firmly believe that innovation, safety, and quality of professionals’ work in tyre industry are essential values, pursued through continuous investment in research and development, new technologies, and ever more advanced products.
From the Motor Valley to the world, Giuliano’s history is one of Italian determination and expertise—constantly evolving, day after day.