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Giuliano & Pirelli

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Reaching all our customers’ satisfaction, whatever the type of tire and their volume of work, has always been Giuliano's Mission. The technological challenges have never frightened us, indeed, over the years they have been a stimulus to our creativity, our ability to innovate and "surprise" our customers with solutions and product quality always in line with growing needs of the market...



News from Geneva Motor Show

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The 87th Geneva International Motor Show (GIMS) took place in Geneva, Switzerland, from March 9th to 19th, 2017. "We are The Motor show", said Maurice Turrettini, GIMS President, and numbers seem to confirm that: 126 automotive world and European premieres, 22 for the accessories sector, 180 worldwide exhibitors, supercars with over 1000 hp, zero-emission vehicles, and 900 exhibited cars...



Pirelli innovations: from rice husk-derived silica to guayule based UHP tires

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pirelli confirms its “go green” trend and, after employing raw materials derived from rice husk to replace traditional rubber chemical compounds, introduces its new ultra-high-performance tires made with natural materials derived from guayule...



Pirelli welcomes new partners

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State-owned chemical giant China National Chemical Corporation (ChemChina), with annual revenue of almost 40 billion USD, has reached an agreement to purchase Camfin's share in pirelli (the world's fifth-largest tire manufacturer)...



Cyber Tire: the smart tire that "speaks" to the car

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Smart technology is everywhere. We move towards smartness every day. Intelligent mobile phones (now called smartphones), televisions (smart TV) and even watches, or rather smartwatches are getting smarter all the time...



Pirelli reaches top Tire Efficiency through CyberFleet

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Proper tire pressure guarantees not just more reliability while breaking or turning, but also reduces costs, as much as it reduces tire consumption (due to a better rolling resistance) and ensures a longer life to your tire...



Winter Sottozero 3, for those who like winter

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The Winter Sottozero 3 (Italian for "below zero") is the latest tire in pirelli's range of products. New winter rubber has been designed to offer the best performance and security in worst winter conditions...